It’s very easy model to analyse your internal as well as external environment.
We should try to neutralize weakness and convert threat into opportunities or take precautionary steps against threats.
We should also match our strength with opportunities otherwise our strength is of no use.
We should try to neutralise weakness and convert threat into opportunities or take precautionary steps against threats.
We should also match our strength with opportunities otherwise our strength is of no use.
Strength = Customer loyalty, innovation.
Weakness = Incompatible with some devices, low market share, defects in apple maps.
Opportunity = Expanding mobile device market, Rising demand for cloud services.
Threats = Rapid changes in technology, unstable dollar exchange rates, increase in competition.
SWOT of Starbucks:
Strength = Great brand recognition, good interior of store, presence in world wide.
Weakness = Not affordable to everyone.
Opportunity = Lots of developing countries with rising income of population
Threats = Saturation of the US market.
