E-marketing is marketing carried out using electronic technology.
Opportunities for e-marketing can be examined using the traditional 4Ps of
- product
- price
- promotion and
- place
plus, an additional 3Ps
- people/participants (for example, having adequately trained staff and support services)
- process (for example, payment and delivery processes) and
- physical evidence (for example, website layout and navigation).
The additional 3Ps are particularly relevant to the marketing of services.
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