The choices need to be evaluated to determine which the best one for a particular organisation is.
Johnson, Scholes and Whittington (JSW) argue that for a strategy to be successful it must satisfy three criteria:
1- Suitability –
whether the options are adequate responses to the firm’s assessment of its strategic position.
2- Acceptability –
considers whether the options meet and are consistent with the firm’s objectives and are acceptable to the stakeholders.
3- Feasibility –
assesses whether the organisation has the resources it needs to carry out the strategy.
So far, this chapter has provided a number of strategic options that an organisation can choose from. But not all of these will be successful for every organisation. The choices need to be evaluated to determine which the best one for a particular organisation is.
Johnson, Scholes and Whittington (JSW) argue that for a strategy to be successful it must satisfy three criteria:
- Suitability – whether the options are adequate responses to the firm’s assessment of its strategic position.
- Acceptability – considers whether the options meet and are consistent with the firm’s objectives and are acceptable to the stakeholders.
- Feasibility – assesses whether the organisation has the resources it needs to carry out the strategy.
There will be various strategic options available for starting an MacCafe by MacDonald but not all the options can be fit for MacDonald’s existing position and Vision.
So before selecting any strategy we have to check below three things,
Suitability – It is suitable with existing MacDonald’s position in the market and with the franchise model of business.
Acceptability – It should not be conflicted with our mission and objectives. Like we are known for our speed in making burger so can we do the same with the MacCafe.
Feasibility – We should have enough resources to execute it like supply chain, trained staff, place to setup the café etc.
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